During the reign of Cleopatra, however, fine jewellers of Egypt were in demand to mine the Red Sea for the precious stone, Emerald, which was the Pharoah's favourite adornment gem. In Egyptian culture, as well as many others in history, women were often adorned with fine jewels and precious metals of exquisite craftsmanship for ceremonial purposes, and people who were of royalty, were buried with elaborate collections of gold, silver, ivory, and an assortment of gems, chalices, or other jewelled items of value. After the Second World War, people began to acquire the love of wearable art once again, and with the modern era making various materials easily accessible, many different forms of jewellery began to appear. Some of the newly discovered materials by this point were pearls, Precious Metal Clay, and moissanite, which was a diamond simulant. In recent decades, trends like the "Bling" style of jewellery, made popular by Hip-Hop artists and urban fashion designer, are worn by thousands of men and women across the planet. However, in high fashion, a combination of new trends with classically inspired pieces are all the rage, recently, and the once taboo fashion of body piercing and modification is becoming more and more acceptable by society, as a true sign of trendsetting fashion.
In modern times jewellery remains a symbol of affluence, and individuality in the people who appreciate it. However, imitation jewellery has become far more socially acceptable which has increased demand for diamante and crystal jewellery. Wholesale fashion jewellery specialists have seen a sharp increase in the popularity of so-called costume jewellery in recent years, thought to be a result of the celebrity obsession with all things bling.