Humans are social beings and yarn for love beauty and passion. With a single spark of the diamond all these instinctive feeling are rekindled instantly. It is undoubtedly the most vibrant and glamorous product that depicts love passion as well as sophistication. What makes it unique is the ethnic touch of beauty and softness which has made it the best choice for women. This is the best gift that can be ever given to any woman. A woman would be charmed as well as elated to get a diamond ring or a earring. Infact it is because of its sleek shape and glossy look that most people get instantly attracted to buy it. Earlier having such a highly priced jewellery was considered to be status quotient. Truthfully only the noble class of the society, actually had the guts as well as the finance support to flaunt it. The reason for its high price is because of its difficult accessibility as well as the hard work associated to give the final gloss. infact are still the best choice of every woman. Hence, it would be the best valentine gift from any man to his beloved. These stones have become highly prevalent among all classes of the society. It is no longer limited only to the rich classes of the society. This is because of its cost effectiveness as well as the rising fashion sense among customers. Unlike the older days Diamond ear rings have become common among most women. One of the main reason for its sudden popularity is its promotional scheme. Most companies have undertaken various publicity procedures to instigate customer interests. Various celebrities are used as brand ambassadors and creative Ads are being filmed to create a better value in the society.Other than this various companies have also come up with installment features as well as EMI features to assist customers to afford the latest jewellery designs. There are different kind of diamond earring designs available in the market. Hence it has become difficult for customers to decide which one would suit them the most. For this various shopping websites have been launched to assist the customers for proper decision making. These websites have a long list of Fine Cut diamonds that lure customers to buy them. Other than just being a source of product promotion these websites are largely used for online shopping and informing customers about the latest innovations.